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Title Essentials of marketing : A marketing strategy planning approach / Willam D. Perreult, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Author Perreult, Willam D., Jr
Published New York : McGraw-Hill/Irwin, 2010
Edition 12nd ed
Detail 691 p. : col. ill. ; 28 cm
Subject
Added Author Cannon, Joseph P
  McCarthy, E. Jerome
Source Types Book
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