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Title Marketing : the core / Roger A. Kerin, Steven William Hartley, William Rudelius.
Author Kerin, Roger A
Published Boston, Mass. : McGraw-Hill/Irwin, 2007
Edition 2nd ed
Detail 1 v. (various pagings) : col. ill. ; 28 cm
Subject
Added Author Hartley, Steven William
  Rudelius, William
Source Types Book
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