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Title	Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.
Author	Davis, John A
Published	Singapore : John Wiley & Sons Singapore, 2013
Edition	2nd ed
Detail	344 p. ; 26 cm
Subject	Marketing -- evaluation (+)
	Marketing research (+)
	Marketing -- mathematical models (+)
Source Types	Book

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hold	No	Location	Collection	Unit	Copy	CallNo	Status
	1	สำนักวิทยบริการและเทคโนโลยีสารสนเทศ	General Book (ภาษาอังกฤษ) อาคาร 2 ชั้น 4			658.8 D262M	Available